Blonde Perfecting Purple Shampoo is a sulfate-free, tone-correcting shampoo that gently cleanses the hair, while depositing violet pigments to counteract yellow and orange hues. 
The result: brassiness is neutralized and color is restored to its intended appearance. Features ArganID technology, with positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil deep into the cortex.

Directions:
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favorite Moroccanoil conditioner.